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Free Toolkit Helps Corporate Libraries Market Their Resources
"This corporate library toolkit is a natural extension of our commitment to help raise awareness about the resources available in the library - a real challenge our customers face," said Lynda James-Gilboe, senior vice president of marketing and customer care for ProQuest. "We've collected best practices, crafted templates, and compiled them for leverage by busy librarians. By launching the kit in tandem with the Special Libraries Association Annual Conference, we hope word travels quickly to those who can benefit most from these materials."
The Library Marketing Toolkit combines a wealth of "how-to" advice and print and digital marketing tools that are easy to customize. Among the components is a booklet called The Visible Corporate Library, which contains tips for such topics as identifying marketing opportunities, promoting library services, ensuring library users have a good experience when they approach the library for help, what to measure and how to communicate the library's value, and networking and support. The Corporate Library Toolkit also provides a customizable poster, a sample reference interview sheet, user survey questions, database descriptions for intranet use, and more.
The Corporate Library Marketing Toolkit is part of ProQuest's larger mission to understand the core tenets of librarianship, standing shoulder to shoulder with libraries in support of their goals. ProQuest is committed to investing in library education, honoring great educators with awards and sponsorships, supporting schools with free resources, and sharing its marketing expertise and research with libraries. The Corporate Library toolkit is the fifth in a series of marketing kits from ProQuest, which include kits tailored for public, academic, and military academic and military base libraries.
The Corporate Library Toolkit is available free to any interested library. To download the materials visit the ProQuest website at http://0-www.proquest.com.library.cairn.edu/en-US/aboutus/advocacy/default.shtml
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More than a content provider or aggregator, ProQuest is an information partner, creating indispensable research solutions that connect people and information. Through innovative, user-centered discovery technology, ProQuest offers billions of pages of global content that includes historical newspapers, dissertations, and uniquely relevant resources for researchers of any age and sophistication—including content not likely to be digitized by others. Inspired by its customers and their end users, ProQuest is working toward a future that blends information accessibility with community to further enhance learning and encourage lifelong enrichment.