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New Marketing Kit Arms Librarians with Tools for Building Awareness of Historical Resources
ProQuest has launched a free library marketing toolkit designed specifically to help librarians create awareness about and usage of their ProQuest Historical Newspapers collection, other historical resources, and the library itself. The Historical Newspapers Marketing Toolkit includes ideas for reaching out to the user community — from the local genealogy society members to student groups on campus — and driving them to the rich resources available at the library.
“Many users start and end online research sessions with the open web,” said Lynda James-Gilboe, senior vice president of marketing and customer care for ProQuest. “Our goal is to help librarians draw users to a better starting point for relevant, reliable, and vetted information: the library, and its carefully selected e-resources.”
The Historical Newspapers Marketing Toolkit combines a wealth of "how-to" advice and print and digital marketing tools that are easy to customize. Among the program's components are:
• Tips for using blogs, Facebook, MySpace, and Twitter to promote online historical newspapers and the library.
• Customizable ProQuest Historical Newspapers™ poster
• A guide to searching ProQuest Historical Newspapers
• Descriptions of the types of content within ProQuest Historical Newspapers and examples of types of research possible within each.
• Sample Searches that demonstrate the research potential of your ProQuest Historical Newspapers collection.
• “Plain language” descriptions of ProQuest Historical Databases.
• A flier of “Five Fascinating Things to Do with Historical Newspapers”
• “Free Subscription” flier for Retroview — an entertaining quarterly e-newsletter that explores history as captured in the pages of historical newspapers.
The Historical Newspapers Marketing Toolkit is part of ProQuest's larger mission to understand the core tenets of librarianship, standing shoulder to shoulder with libraries in support of their goals. ProQuest is committed to investing in library education, honoring great educators with awards and sponsorships, supporting schools with free resources, and sharing its marketing expertise and research with libraries. The Historical Newspapers Marketing Toolkit is the seventh in a series of marketing kits from ProQuest, which include kits tailored for public, academic, corporate, K-12, and military academic and military base libraries.
The toolkit is available for free download at: http://0-www.proquest.com.library.cairn.edu/en-US/utilities/toolkits/tk-hnp.shtml.
ProQuest creates specialized information resources and technologies that propel successful research, discovery, and lifelong learning. A global leader in serving libraries of all types, ProQuest offers the expertise of such respected brands as Chadwyck-Healey™, UMI®, SIRS®, and eLibrary®. With Serials Solutions®, Ulrich's™, RefWorks®, COS™, Dialog® and now Bowker® part of the ProQuest brand family, the company supports the breadth of the information community with innovative discovery solutions that power the business of books and the best in research experience.
More than a content provider or aggregator, ProQuest is an information partner, creating indispensable research solutions that connect people and information. Through innovative, user-centered discovery technology, ProQuest offers billions of pages of global content that includes historical newspapers, dissertations, and uniquely relevant resources for researchers of any age and sophistication—including content not likely to be digitized by others. Inspired by its customers and their end users, ProQuest is working toward a future that blends information accessibility with community to further enhance learning and encourage lifelong enrichment.